E-commerce
Swish Pilots Food Delivery Feature to Compete with Swiggy, Zomato

Quick food delivery startup Swish is expanding beyond quick commerce with a new food delivery feature to take on incumbent platforms. Horizontal expansion into adjacent verticals is alive; watch unit economics carefully as customer acquisition shifts from category dominance to multi-category bundling.
Source: Inc42 ↗
🎧 Arjun & Meera on this story — from 6:45 in the 8 October 2026 episode