Mobavenue on shifting fintech growth from ad optimisation to AI decisioning

Mobavenue processes more than 1.25 Bn data signals a day and delivered 42.72 Mn outcomes in FY26. Its founder and CTO Tejas Rathod says a high click rate cannot show whether a fintech user will complete KYC, and an app download does not promise a purchase. The company's Neural Engine links signals, intent and outcomes, learning from post-click behaviour to guide audience, bidding and budget decisions.

Source: Inc42 ↗