Salesforce to acquire Braze for $5.66 Bn

Salesforce has agreed to acquire customer engagement platform Braze for approximately $5.66 billion, with Braze Class A shareholders receiving $47.50 per share in cash. The deal will bring Braze's real-time messaging and journey management into Salesforce's Marketing Cloud, alongside its CRM, Data 360 and Agentforce platforms. The transaction is expected to close in Salesforce's FY28. Braze serves approximately 2,770 customers, including Canva, Instacart and Venmo.

Source: Analytics India ↗