Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z

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84 per cent of Indian millennials use AI-powered tools to search for products, compare options or make purchase decisions, ahead of 74 per cent of Gen Z, per a McKinsey report from a June 2026 survey. India ranks second among 11 markets for overall AI shopping adoption at 76 per cent, behind China's 80 per cent. Among Indian AI users, 87 per cent trust AI chat and search tools.

Source: Mint ↗