Offline smartphone sales drop 20% in 2026 Diwali season: AIMRA

Picture: Inc42 · see the original ↗

Mobile phone sales volumes fell 18-20% during the four-day Diwali period between Dhanteras (November 6) and the day after Diwali (November 9), per the All India Mobile Retailers Association. Sales value stayed broadly in line with last year because of higher average selling prices. Volumes in the seven days before Dhanteras plunged nearly 40%. The body expects further price hikes could push brick-and-mortar volumes down by up to 50% over the next three months.

Source: Inc42 ↗

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