Setu in AI answers for Indian buyers

In Nov 2026 we asked AI assistants 5 questions an Indian buyer asks about banking and account aggregator APIs. Setu was named in 4 of them: 4 from memory, 3 searching the web.

Asked on 9 November 2026 through the APIs · from memory: Claude Haiku (Anthropic) and GPT-4o mini (OpenAI), with no web search · searching the web: Claude Haiku + web search (Anthropic), one search per answer, asked 10 November 2026 · Answers change from day to day and month to month; this is one run.

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Where it is named

Category	From memory	Searching the web	Usual place
Banking and account aggregator APIs	4 of 5	3 of 5	#2

Questions of that category in which an assistant named Setu: answering from memory (no web search), and after one web search. A category with 0 in both is where we expected it (our directory lists it there) and it was not named.

The 4 questions that name Setu

Which banking API provider should an Indian fintech startup use for payouts and virtual accounts? (Banking and account aggregator APIs)
Claude Haiku, from memory: #4 · Claude Haiku + web search, searching the web: #4
Best account aggregator platform in India for a lending startup? (Banking and account aggregator APIs)
Claude Haiku, from memory: #1 · Claude Haiku + web search, searching the web: #7
Open banking APIs in India — which companies should a startup look at? (Banking and account aggregator APIs)
Claude Haiku, from memory: #4 · Claude Haiku + web search, searching the web: #4
Bank statement analysis API for Indian lenders — what do you recommend? (Banking and account aggregator APIs)
Claude Haiku, from memory: #2

#N is its place among the products that answer names, in the order it first mentions them.

Who is named instead

In the 8 answers of this category that did not name Setu: the first three names of each answer, and in how many answers.

Razorpay · 5
Cashfree · 2
PayU · 2
Zeta · 2
BoxoPay · 1
CRED · 1
FamPay · 1
FinBox · 1

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Three buyer questions about what you sell, asked to an AI assistant now; the answer in about 15 seconds. It opens with Setu and banking and account aggregator APIs filled in; change them to check any company. No sign-up.

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How this was made

Each question was sent once to each assistant, with no company named in the question. From memory: Claude Haiku and GPT-4o mini, through their APIs with no web search and no tools — each answers from what it learned in training. Searching the web: Claude Haiku + web search, through the API with one web search allowed per answer (results from India) — it reads pages found that day, as the ChatGPT, Claude and Perplexity apps can. We read the names each answer lists, in order (MONEY-7 reader), and count a tool from our directory as named when the answer names it. Answers change from day to day; this is one dated run. The full method and all 30 categories.