AI Visibility Index — India · November 2026
Which software do AI assistants name for Indian startups?
Buyers now ask an AI assistant “which payroll software should an Indian startup use?”. Every month we ask 3 assistants 150 such questions across 30 categories and publish who they name.
The 30 categories
- Payment gatewaysRazorpay 5/5 (web 5/5) · Cashfree Payments 5/5 (web 4/5) · PayU 5/5 (web 2/5)
- Subscription billingChargebee 5/5 (web 3/5) · Stripe Billing 4/5 (web 2/5) · Recurly 2/5 (web 1/5)
- Accounting and GST softwareZoho Books 5/5 (web 5/5) · Refrens 4/5 (web 4/5) · ClearTax 2/5 (web 2/5)
- Payroll and HR softwaregreytHR 4/5 (web 4/5) · Zoho People 4/5 (web 4/5) · RazorpayX Payroll 4/5 (web 4/5)
- KYC and identity verificationIDfy 5/5 (web 4/5) · Signzy 5/5 (web 4/5) · Karza Technologies 5/5 (web 2/5)
- eSign and digital signaturesSignzy 5/5 (web 1/5) · Digio 5/5 (web 3/5) · Leegality 5/5 (web 3/5)
- Banking and account aggregator APIsSetu 4/5 (web 3/5) · Finvu 3/5 (web 2/5) · Perfios 3/5 (web 2/5)
- CRM softwareZoho CRM 5/5 (web 4/5) · Freshsales 5/5 (web 3/5) · HubSpot CRM 5/5 (web 3/5)
- Sales prospecting and outboundApollo.io 5/5 (web 5/5) · Lusha 5/5 (web 3/5) · Hunter.io 4/5 (web 1/5)
- Help desk softwareFreshdesk 5/5 (web 4/5) · Zoho Desk 5/5 (web 4/5) · Intercom 4/5 (web 1/5)
- Chatbots and live chatIntercom 4/5 (web 1/5) · Freshchat 3/5 (web 0/5) · Yellow.ai 3/5 (web 2/5)
- WhatsApp Business API toolsWati 5/5 (web 4/5) · Gupshup 5/5 (web 2/5) · Interakt 5/5 (web 5/5)
- SMS and OTP providersTwilio 5/5 (web 2/5) · MSG91 5/5 (web 4/5) · Gupshup 5/5 (web 2/5)
- Customer engagement and pushCleverTap 5/5 (web 5/5) · MoEngage 5/5 (web 5/5) · WebEngage 5/5 (web 4/5)
- Email marketing toolsMailchimp 5/5 (web 2/5) · Brevo 4/5 (web 4/5) · Zoho Campaigns 3/5 (web 3/5)
- Transactional email servicesAmazon SES 5/5 (web 5/5) · Postmark 5/5 (web 5/5) · Twilio SendGrid 5/5 (web 3/5)
- Product analyticsPostHog 5/5 (web 5/5) · Mixpanel 4/5 (web 4/5) · Amplitude 4/5 (web 4/5)
- Session recording and heatmapsHotjar 5/5 (web 4/5) · Microsoft Clarity 5/5 (web 5/5) · FullStory 3/5 (web 1/5)
- Data pipelines and CDPsAirbyte 4/5 (web 4/5) · Hevo Data 3/5 (web 3/5) · Segment 3/5 (web 1/5)
- BI and dashboardsTableau 5/5 (web 2/5) · Metabase 4/5 (web 5/5) · Looker Studio 4/5 (web 3/5)
- A/B testing toolsVWO 5/5 (web 5/5) · Optimizely 5/5 (web 4/5) · Convert 5/5 (web 1/5)
- Feature flagsLaunchDarkly 5/5 (web 2/5) · Unleash 4/5 (web 5/5) · Flagsmith 4/5 (web 5/5)
- Surveys and NPSTypeform 5/5 (web 2/5) · Google Forms 5/5 (web 1/5) · SurveySparrow 3/5 (web 3/5)
- User onboarding and product toursAppcues 5/5 (web 4/5) · Pendo 5/5 (web 2/5) · Whatfix 5/5 (web 1/5)
- Project management toolsClickUp 5/5 (web 5/5) · Asana 5/5 (web 2/5) · Jira 4/5 (web 3/5)
- Workflow automationZapier 4/5 (web 4/5) · Make 4/5 (web 2/5) · n8n 4/5 (web 4/5)
- Web hostingHostinger 5/5 (web 5/5) · Bluehost India 5/5 (web 1/5) · HostGator India 5/5 (web 1/5)
- Website buildersWordPress 5/5 (web 3/5) · Wix 4/5 (web 2/5) · Shopify 2/5 (web 3/5)
- Internal tool buildersRetool 5/5 (web 4/5) · Appsmith 4/5 (web 3/5) · Airtable 3/5 (web 3/5)
- AI meeting notesOtter.ai 5/5 (web 3/5) · Fireflies.ai 5/5 (web 4/5) · tl;dv 5/5 (web 0/5)
Is your company here?
Run the free check: three buyer questions about what you sell, one AI assistant, the answer in about 15 seconds. It shows whether you are named and who is named instead. No sign-up.
Run the free checkHow it works, in plain words
- The questions. 5 per category, written the way a founder types them (“best CRM for a 20-person B2B startup in India?”). No question names a company. All 150 are on the category pages.
- The assistants, two ways. Asked through their APIs on 9 November 2026: 450 answers. From memory: Claude Haiku (Anthropic) and GPT-4o mini (OpenAI), no web search and no tools — each answers from what it learned in training. Searching the web: Claude Haiku + web search (Anthropic), allowed one web search per answer, results from India — closer to what the ChatGPT, Claude and Perplexity apps do. Every page shows both columns.
- What we count. For each tool in our directory: in how many of the 5 questions it was named from memory, in how many when searching the web, how many answers per assistant, and the middle place it was mentioned at. There is no score beyond these counts. Every company named gets its own page: companies A–Z.
- Who is in the list. The tools our directory covers in that category. Names an answer gave that we do not list are shown separately, never ranked.
- Answers change. The same question asked twice can get different names. This is one run a month; read it as a snapshot, not a ranking.