Numbers › AI Visibility Index — India
AI Visibility Index — India · November 2026
SMS and OTP providers: who AI assistants name for Indian startups (Nov 2026)
We asked 3 AI assistants 5 questions an Indian founder asks about SMS and OTP providers. Named in the most questions: Twilio (5 of 5 from memory, 2 searching the web), MSG91 (5 of 5 from memory, 4 searching the web), Gupshup (5 of 5 from memory, 2 searching the web).
Who is named
| Tool | From memory | Searching the web | Claude Haiku (of 5) | GPT-4o mini (of 5) | Claude Haiku + web search (of 5) | Usual place |
|---|---|---|---|---|---|---|
| Twilio | 5 of 5 | 2 of 5 | 5 | 5 | 2 | #1 |
| MSG91 | 5 of 5 | 4 of 5 | 5 | 4 | 4 | #2 |
| Gupshup | 5 of 5 | 2 of 5 | 5 | 2 | 2 | #3 |
| Kaleyra | 4 of 5 | 2 of 5 | 4 | 0 | 2 | #5 |
| Netcore Cloud | 1 of 5 | 0 of 5 | 0 | 1 | 0 | #3 |
Also named, not in our directory
- Exotel · 8
- TextLocal · 6
- SMSCountry · 5
- SpringEdge · 4
- 2Factor · 3
- Fast2SMS · 3
- Karix · 3
- Nexmo · 3
- Route Mobile · 3
- Infobip · 2
- Vonage · 2
Questions buyers ask
Which SMS and OTP providers do AI assistants name most for Indian startups?
In our Nov 2026 run, Twilio (5 of 5 from memory, 2 searching the web), MSG91 (5 of 5 from memory, 4 searching the web), Gupshup (5 of 5 from memory, 2 searching the web) were named in the most buyer questions. This counts how often an assistant names a tool; it does not say which tool is better.
Which SMS and OTP providers did AI assistants not name?
Every tool in our directory for SMS and OTP providers was named at least once in the 5 questions asked on 9 November 2026.
How were these AI answers collected, and will they change?
On 9 November 2026 we sent each of the 5 questions once to Claude Haiku and GPT-4o mini and Claude Haiku + web search through their APIs, with no company named in the question (from memory: Claude Haiku (Anthropic) and GPT-4o mini (OpenAI), with no web search · searching the web: Claude Haiku + web search (Anthropic), one search per answer, asked 10 November 2026): 15 answers. The same question can get different names on another day, so read this as one dated snapshot.
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Run the free checkThe 5 questions, and the names in each answer
1. Best SMS and OTP provider in India for a startup app (DLT compliant)?
- Claude Haiku · from memory
- MSG91 → Gupshup → Twilio → Kaleyra
- GPT-4o mini · from memory
- Twilio → MSG91 → TextLocal → Route Mobile → Nexmo → Gupshup
- Claude Haiku + web search · searching the web
- MSG91 → 2Factor → Exotel → SMSCountry → SpringEdge → Kaleyra
2. Which bulk SMS gateway should an Indian startup use for transactional messages?
- Claude Haiku · from memory
- Twilio → MSG91 → Gupshup → Exotel → Karix → Kaleyra
- GPT-4o mini · from memory
- Twilio → MSG91 → Textlocal → Nexmo → Route Mobile → Infobip
- Claude Haiku + web search · searching the web
- MSG91 → 2Factor → Gupshup → Exotel → Fast2SMS → SpringEdge → SMSCountry
3. OTP API in India with high delivery rates — what do you recommend?
- Claude Haiku · from memory
- Twilio → MSG91 → Gupshup → Exotel → Karix → Vonage → Infobip
- GPT-4o mini · from memory
- Twilio → Message91 → Netcore → Karix → TextLocal → SMSCountry
- Claude Haiku + web search · searching the web
- MSG91 → Exotel → SMSCountry → Twilio → Candidates
4. Cheapest reliable SMS API in India for a fintech app?
- Claude Haiku · from memory
- MSG91 → Gupshup → Twilio → Exotel → Kaleyra
- GPT-4o mini · from memory
- Twilio → MSG91 → TextLocal → Clickatell → Route Mobile
- Claude Haiku + web search · searching the web
- SpringEdge → Fast2SMS → 2Factor → MessageBot
5. Twilio alternatives for SMS in India?
- Claude Haiku · from memory
- Twilio → Exotel → Gupshup → MSG91 → Textlocal → Sinch → Kaleyra → Vonage → Bandwidth, MessageBird
- GPT-4o mini · from memory
- Twilio → MSG91 → TextLocal → Nexmo → Amazon SNS → Gupshup → Karix.io
- Claude Haiku + web search · searching the web
- MSG91 → SMSGatewayHub → SpringEdge → Kaleyra → SMSCountry → Gupshup → Exotel → Fast2SMS → Plivo → Twilio
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