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AI Visibility Index — India · November 2026
Payroll and HR software: who AI assistants name for Indian startups (Nov 2026)
We asked 3 AI assistants 5 questions an Indian founder asks about payroll and HR software. Named in the most questions: greytHR (4 of 5 from memory, 4 searching the web), Zoho People (4 of 5 from memory, 4 searching the web), RazorpayX Payroll (4 of 5 from memory, 4 searching the web).
Who is named
| Tool | From memory | Searching the web | Claude Haiku (of 5) | GPT-4o mini (of 5) | Claude Haiku + web search (of 5) | Usual place |
|---|---|---|---|---|---|---|
| greytHR | 4 of 5 | 4 of 5 | 4 | 4 | 4 | #2 |
| Zoho People | 4 of 5 | 4 of 5 | 4 | 4 | 4 | #2 |
| RazorpayX Payroll | 4 of 5 | 4 of 5 | 4 | 1 | 4 | #4 |
| sumHR | 2 of 5 | 0 of 5 | 1 | 1 | 0 | #5 |
| Rippling | 2 of 5 | 0 of 5 | 2 | 0 | 0 | #6 |
| Deel | 1 of 5 | 1 of 5 | 1 | 1 | 1 | #1 |
Also named, not in our directory
- Keka · 7
- Keka HR · 4
- Paybooks · 4
- Darwinbox · 2
- Gusto · 2
- Multiplier · 2
- Papaya Global · 2
- Payoneer · 2
- Remote · 2
Questions buyers ask
Which payroll and HR software do AI assistants name most for Indian startups?
In our Nov 2026 run, greytHR (4 of 5 from memory, 4 searching the web), Zoho People (4 of 5 from memory, 4 searching the web), RazorpayX Payroll (4 of 5 from memory, 4 searching the web) were named in the most buyer questions. This counts how often an assistant names a tool; it does not say which tool is better.
Which payroll and HR software did AI assistants not name?
Every tool in our directory for payroll and HR software was named at least once in the 5 questions asked on 9 November 2026.
How were these AI answers collected, and will they change?
On 9 November 2026 we sent each of the 5 questions once to Claude Haiku and GPT-4o mini and Claude Haiku + web search through their APIs, with no company named in the question (from memory: Claude Haiku (Anthropic) and GPT-4o mini (OpenAI), with no web search · searching the web: Claude Haiku + web search (Anthropic), one search per answer, asked 10 November 2026): 15 answers. The same question can get different names on another day, so read this as one dated snapshot.
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Run the free checkThe 5 questions, and the names in each answer
1. Best payroll software for a 20-person startup in India (PF, ESI, TDS)?
- Claude Haiku · from memory
- Keka HR → greytHR → Zoho Payroll → Razorpay Payroll → Sumhr
- GPT-4o mini · from memory
- GreytHR → Zoho Payroll → Keka → Paybooks → Cashfree Payroll → HROne
- Claude Haiku + web search · searching the web
- RazorpayX Payroll → Zoho Payroll → greytHR → Keka
2. Which HR and payroll tool should an Indian startup use for its first 50 employees?
- Claude Haiku · from memory
- Keka HR → Razorpay Payroll → greytHR → Zoho People
- GPT-4o mini · from memory
- Zoho People → Gusto → GreytHR → Keka → Humi → Paybooks → Factoreal
- Claude Haiku + web search · searching the web
- Keka → greytHR → RazorpayX Payroll → Zoho Payroll
3. Payroll software in India that handles compliance automatically — what do you recommend?
- Claude Haiku · from memory
- Keka HR → greytHR → Zoho Payroll → Razorpay Payroll → Darwinbox
- GPT-4o mini · from memory
- Zoho Payroll → Keka → GreytHR → RazorpayX Payroll → Paybooks
- Claude Haiku + web search · searching the web
- greytHR → RazorpayX Payroll → Zoho Payroll
4. How should an Indian startup pay contractors and employees abroad — which payroll tools?
- Claude Haiku · from memory
- Deel → Remote.com → Oyster HR → Papaya Global → Wise Business → Payoneer → Airwallex → Multiplier → Rippling
- GPT-4o mini · from memory
- Payoneer → TransferWise → Gusto → Papaya Global → Deel → Remote → Xero
- Claude Haiku + web search · searching the web
- Deel → Remote → Multiplier → Pap
5. greytHR vs other payroll tools: what should an Indian startup pick?
- Claude Haiku · from memory
- greytHR → Keka → Zoho Payroll → Darwinbox → Razorpay Payroll → Rippling
- GPT-4o mini · from memory
- greytHR → Zoho Payroll → Keka HR → Paybooks → Nirvana XP → SumHR
- Claude Haiku + web search · searching the web
- greytHR → Zoho Payroll → Keka → RazorpayX Payroll
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