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AI Visibility Index — India · November 2026

Keka in AI answers for Indian buyers

In Nov 2026 we asked AI assistants 10 questions an Indian buyer asks. Keka was named in 5 of them: 5 from memory, 3 searching the web.

Asked on 9 November 2026 through the APIs · from memory: Claude Haiku (Anthropic) and GPT-4o mini (OpenAI), with no web search · searching the web: Claude Haiku + web search (Anthropic), one search per answer, asked 10 November 2026 · Answers change from day to day and month to month; this is one run.

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Where it is named

CategoryFrom memorySearching the webUsual place
Payroll and HR software4 of 53 of 5#2
Accounting and GST software1 of 50 of 5#8

Questions of that category in which an assistant named Keka: answering from memory (no web search), and after one web search. A category with 0 in both is where we expected it (our directory lists it there) and it was not named.

The 5 questions that name Keka

  • Best payroll software for a 20-person startup in India (PF, ESI, TDS)? (Payroll and HR software)
    Claude Haiku, from memory: #1 · GPT-4o mini, from memory: #3 · Claude Haiku + web search, searching the web: #4
  • Which HR and payroll tool should an Indian startup use for its first 50 employees? (Payroll and HR software)
    Claude Haiku, from memory: #1 · GPT-4o mini, from memory: #4 · Claude Haiku + web search, searching the web: #1
  • Payroll software in India that handles compliance automatically — what do you recommend? (Payroll and HR software)
    Claude Haiku, from memory: #1 · GPT-4o mini, from memory: #2
  • greytHR vs other payroll tools: what should an Indian startup pick? (Payroll and HR software)
    Claude Haiku, from memory: #2 · GPT-4o mini, from memory: #3 · Claude Haiku + web search, searching the web: #3
  • Tally alternatives for a modern Indian startup — which accounting tools? (Accounting and GST software)
    Claude Haiku, from memory: #8

#N is its place among the products that answer names, in the order it first mentions them.

Who is named instead

In the 18 answers of these categories that did not name Keka: the first three names of each answer, and in how many answers.

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Three buyer questions about what you sell, asked to an AI assistant now; the answer in about 15 seconds. It opens with Keka and payroll and HR software filled in; change them to check any company. No sign-up.

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How this was made

Each question was sent once to each assistant, with no company named in the question. From memory: Claude Haiku and GPT-4o mini, through their APIs with no web search and no tools — each answers from what it learned in training. Searching the web: Claude Haiku + web search, through the API with one web search allowed per answer (results from India) — it reads pages found that day, as the ChatGPT, Claude and Perplexity apps can. We read the names each answer lists, in order (MONEY-7 reader), and count a tool from our directory as named when the answer names it. Answers change from day to day; this is one dated run. The full method and all 30 categories.