Product Growth AI is a boutique fintech advisory led by Rishabh Bose (ex-Groww, Navi, INDmoney). We specialize in onboarding, engagement, and retention strategies for fintech apps—combining deep domain expertise with marketing automation tools to deliver measurable outcomes. 'AI' stands for Advisory Intelligence: strategic, data-informed advisory with actionable execution.
Founded by Rishabh Bose with proven experience at leading fintech companies (Groww, Navi, INDmoney), we bring deep product and marketing expertise in the mutual fund, stock trading, and wealth management space. We understand the nuances of fintech user journeys and deliver outcomes that matter.
Analyze and optimize user journeys from signup to KYC completion. Minimize drop-offs through funnel analysis, event instrumentation, and multi-channel engagement (Push/WhatsApp/Email) campaigns designed to convert installs into active investors.
Design campaigns and flows to drive investment intent and first transactions. Build behavioral segments for MF, Stocks, and FO users. Create churn prediction models, dormant user re-engagement flows, and personalized portfolio nudges to maximize repeat usage and CLTV.
Advise on product experience gaps, feature hierarchy, and UX friction points. Optimize first-time user experience (FTUE), splash screens, and login flows. Run hypothesis-driven A/B tests, create growth playbooks for bear/bull markets, and execute campaigns aligned with measurable KPIs.