Updated 11 November 2026
First published 2026-11-11 · Tool Comparison
Checked 11 November 2026. Every price below was read on the vendor’s own page that day and is quoted as printed. A vendor with no printed price says so; we did not fill the gap.
| Tool | Who it suits | One figure, as printed |
|---|---|---|
| beehiiv | A creator who wants to run ads and paid subscriptions inside the newsletter tool. | Free: “$0 Free forever” |
| Kit | A creator who sells products and wants a free plan that goes up to a stated subscriber count. | Free: “Free—up to 10,000 subscrib” |
| MailerLite | A small team that wants the lowest starting price of the three and a plan ladder with a free tier. | Comfort: “The Comfort plan (starting $12/month)” |
A creator who wants to run ads and paid subscriptions inside the newsletter tool.
A creator who sells products and wants a free plan that goes up to a stated subscriber count.
A small team that wants the lowest starting price of the three and a plan ladder with a free tier.
Our open score gives a tool up to 60 points from signals we can check: rupee pricing, GST invoice, UPI, data in India, a public price, a free plan and the number of alternatives. “Not recorded” means we have not found a vendor statement on that point, not that the answer is no. How the score is worked out.
| Tool | Open score | Prices in ₹ | GST invoice | UPI | Data in India |
|---|---|---|---|---|---|
| beehiiv | 20 of 60 (known 5 of 8 signals) | No | No | Not recorded | Not recorded |
| Kit | 40 of 60 (known 4 of 8 signals) | No | Not recorded | Not recorded | Not recorded |
| MailerLite | 40 of 60 (known 3 of 8 signals) | Not recorded | Not recorded | Not recorded | Not recorded |
We asked three assistants the same 5 buyer questions about email marketing tools (9–10 Nov 2026), 15 answers in all. 3 of the 5 questions name no company; question 3 names Mailchimp; question 4 names Shopify (the shop platform the buyer is on). Named in how many: beehiiv in 1, Kit in 0, MailerLite in 5. The names that came up most across all answers, the answers to questions 3 and 4 included: Mailchimp (11), Zoho Campaigns (9), Brevo (7), MailerLite (5). How the Index is run.
This page carries no deal or affiliate links. Nobody paid to be on it and the order of the tools is not a ranking.
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