Instantly vs lemlist: cold outreach tool prices

Updated 11 November 2026

First published 2026-11-11 · Tool Comparison

Checked 11 November 2026. Every price below was read on the vendor’s own page that day and is quoted as printed. A vendor with no printed price says so; we did not fill the gap.

TL;DR: Nov 2026: Instantly's Growth plan is $47 a month. lemlist's Email plan starts at $55 a month and Multichannel at $87. Checked 11 November 2026.

At a glance

ToolWho it suitsOne figure, as printed
InstantlyA team that sends high volume from many mailboxes and wants the lowest starting price of the two.Growth: “Growth Plan $47/mo”
lemlistA team that wants email and other channels such as LinkedIn in one sequence.Email: “Email From $55 /mo Start free trial”

Instantly

A team that sends high volume from many mailboxes and wants the lowest starting price of the two.

  • Growth: “Growth Plan $47/mo” source, read 11 November 2026.
  • Hypergrowth: “Hypergrowth Plan $358/mo” source, read 11 November 2026.
  • Scale bundle: “Scale Most popular $194 /monthly” source, read 11 November 2026.

Our page on Instantly →

lemlist

A team that wants email and other channels such as LinkedIn in one sequence.

  • Email: “Email From $55 /mo Start free trial” source, read 11 November 2026.
  • Multichannel: “Multichannel From $87 /mo Start free trial” source, read 11 November 2026.

Our page on lemlist →

Open score and India fit

Our open score gives a tool up to 60 points from signals we can check: rupee pricing, GST invoice, UPI, data in India, a public price, a free plan and the number of alternatives. “Not recorded” means we have not found a vendor statement on that point, not that the answer is no. How the score is worked out.

ToolOpen scorePrices in ₹GST invoiceUPIData in India
Instantly20 of 60 (known 4 of 8 signals)NoNot recordedNot recordedNot recorded
lemlist20 of 60 (known 5 of 8 signals)NoNot recordedNot recordedNo

Before you decide

  • Both in dollars. Cold email touches India's spam and data rules (the DPDP Act applies to personal data); the pages we read say nothing on that.
  • Instantly sells plans and bundles with credits; the figures quoted are the plan names as printed.

What AI assistants name

We asked three assistants the same 5 buyer questions about sales prospecting and outbound (9–10 Nov 2026), 15 answers in all. 4 of the 5 questions name no company; question 5 names Apollo. Named in how many: Instantly in 3, lemlist in 5. The names that came up most across all answers, the answers to question 5 included: ZoomInfo (10), Apollo.io (9), Lusha (9), LinkedIn Sales Navigator (7). How the Index is run.

Deals and affiliate links

This page carries no deal or affiliate links. Nobody paid to be on it and the order of the tools is not a ranking.

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