Matomo vs Plausible: web analytics prices

Updated 11 November 2026

First published 2026-11-11 · Tool Comparison

Checked 11 November 2026. Every price below was read on the vendor’s own page that day and is quoted as printed. A vendor with no printed price says so; we did not fill the gap.

TL;DR: Nov 2026: Plausible Starter is $9 a month and Business $19. Matomo is free to self-host; its paid tiers start from €230 a month. Checked 11 November 2026.

At a glance

ToolWho it suitsOne figure, as printed
MatomoA team that wants to self-host for free or pay for a hosted plan, and wants control over its data.Self-hosted: “Free forever Unlimited users and hits”
PlausibleA small site that wants a simple, light dashboard for a low monthly price.Starter: “Starter /year /month $9 /month Custom”

Matomo

A team that wants to self-host for free or pay for a hosted plan, and wants control over its data.

  • Self-hosted: “Free forever Unlimited users and hits” source, read 11 November 2026.
  • Paid tiers: “Price From Free From €230 /mo From €1209 /mo” source, read 11 November 2026.

Our page on Matomo →

Plausible

A small site that wants a simple, light dashboard for a low monthly price.

  • Starter: “Starter /year /month $9 /month Custom” source, read 11 November 2026.
  • Growth: “Growth /year /month $14 /month Custom” source, read 11 November 2026.
  • Business: “Business /year /month $19 /month Custom” source, read 11 November 2026.

Our page on Plausible →

Open score and India fit

Our open score gives a tool up to 60 points from signals we can check: rupee pricing, GST invoice, UPI, data in India, a public price, a free plan and the number of alternatives. “Not recorded” means we have not found a vendor statement on that point, not that the answer is no. How the score is worked out.

ToolOpen scorePrices in ₹GST invoiceUPIData in India
Matomo30 of 60 (known 5 of 8 signals)NoNot recordedNot recordedYes
Plausible20 of 60 (known 6 of 8 signals)NoNoNot recordedNo

Before you decide

  • Matomo is in euros, Plausible in dollars. Neither is converted. Plausible's price rises with monthly pageviews; Matomo's with a hosted plan size.
  • These two measure website traffic. They are not product analytics tools like Mixpanel.

What AI assistants name

Our AI Visibility Index asks assistants about 30 software categories each month. Privacy-first web analytics is not one of them yet, so there is no “who AI names” line for it on this page.

Deals and affiliate links

This page carries no deal or affiliate links. Nobody paid to be on it and the order of the tools is not a ranking.

Check what AI says about your product

Buyers now ask an assistant which web analytics tool to pick. If you sell one, see what it says about you: three buyer questions, about 15 seconds, no sign-up.

Run the free AI check for privacy-first web analytics →

The Daily Brief — a daily update across 12 industries

One actionable growth breakdown every morning, across 12 industries — with an audio version in English and 10 Indian languages. No fluff, just hard product teardowns and India benchmarks.

or

Not sure which one fits your case? Ask Kriyā with the options in the question.

Ask Kriyā →