Updated 11 November 2026
First published 2026-11-11 · Tool Comparison
Checked 11 November 2026. Every price below was read on the vendor’s own page that day and is quoted as printed. A vendor with no printed price says so; we did not fill the gap.
| Tool | Who it suits | One figure, as printed |
|---|---|---|
| MSG91 | A team that sends mostly India SMS and wants a rupee rate per message on the page, with the rate falling as the pack grows. | India SMS, one pack: “30000 SMS for ₹5,400 +18% GST at ₹0.18 per SMS” |
| Twilio | A team that sends to several countries from one account and is fine reading a dollar price. The India page asks you to contact sales for domestic and alphanumeric sender ID discounts. | Outbound SMS to India: “International Numbers $0.0832” |
| Kaleyra | A bigger company that wants SMS, WhatsApp, voice and video from one vendor and expects to talk to sales. We cannot judge price: the page we read shows none. | What it says it does: “Boost engagement with instant OTPs, notifications, two-way interactions, and bulk messaging.” |
A team that sends mostly India SMS and wants a rupee rate per message on the page, with the rate falling as the pack grows.
A team that sends to several countries from one account and is fine reading a dollar price. The India page asks you to contact sales for domestic and alphanumeric sender ID discounts.
A bigger company that wants SMS, WhatsApp, voice and video from one vendor and expects to talk to sales. We cannot judge price: the page we read shows none.
Not read. Kaleyra: price not stated. The /pricing/ address we opened showed product text and no ₹ or $ figure.
Go to the vendor: Visit MSG91 → · Visit Twilio → · Visit Kaleyra →
We asked three assistants the same 5 buyer questions about sms and otp providers (9–10 Nov 2026, no company named in the question), 15 answers in all. Named in how many: MSG91 in 13, Twilio in 12, Kaleyra in 6. The names that came up most across all answers: MSG91 (13), Twilio (12), Gupshup (9), Exotel (8). How the Index is run.
Buyers now ask an assistant which an SMS and OTP provider to pick. If you sell one, see what it says about you: three buyer questions, about 15 seconds, no sign-up.
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