Cross-channel marketing automation — email, push, SMS, in-app
Iterable is a cross-channel marketing automation platform designed for e-commerce and D2C brands. Email deliverability strong, Workflow Studio drag-and-drop builder, native integrations with Shopify. $500–2,500/month. Positioned between affordable CleverTap and enterprise Braze. Good for Series B–C companies wanting email + SMS + push unified.
Iterable (founded 2013, San Francisco) is a marketing automation platform used by 1,000+ companies. Core features: email marketing with strong deliverability, SMS, push notifications, in-app messaging, all orchestrated via Workflow Studio (drag-and-drop journey builder). Not as AI-driven as Braze (Sage AI) or as email-optimized as Netcore, but strong mid-market choice. Pricing: $500–2,500/month typical for growth/Series B–C companies.
Visual journey builder. Drag-and-drop workflows. Email, SMS, push, in-app all in one workflow. Simpler than Braze Canvas but powerful.
Multi-channel from one platform. Native Shopify integration. Strong for e-commerce.
Build segments, track lifecycle, sync to ad platforms.
Campaign ROI, attribution, cohort analysis. Strong email analytics.
Growth tier: ~$500/month. Enterprise: $1,500+/month. Custom contracts for high volume. USD pricing; 18% GST for India.
Pros: Workflow Studio strong. Email deliverability good. Shopify native. Affordable mid-market.
Cons: Less AI than Braze. No India-specific support. USD billing. Not as cheap as CleverTap or Netcore.