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Signzy

Bengaluru-built no-code KYC, KYB and AML platform — founded in 2015 by IIT-graduate trio Ankit Ratan (CEO), Arpit Ratan (Ankit's twin brother) and Ankur Pandey. $38.7M+ total raised — investors include Kalaari Capital, SAP and Mastercard. 2020 Mastercard strategic alliance took Signzy's video-KYC engine to banks worldwide (Mastercard is a strategic partner + investor, NOT an acquirer — a common misconception). Early 2024 acquisition of Difenz expanded AML / transaction-monitoring capability. Used by all largest Indian banks, 10+ Fortune 30 companies, a Top 3 US acquiring bank, and listed on the Microsoft Azure Marketplace.

KYC / KYB / V-CIP / AML / No-code workflow 4.4 / 5 Per-verification INR; typical Indian BFSI / fintech ₹8L–₹3Cr/yr Updated May 2026 🇮🇳 Indian-founded (Bengaluru, 2015); INR billing through Indian entity; Mastercard + SAP + Microsoft global distribution leverage
✅ Recommended for Indian banks, NBFC, fintech and global cross-border buyers who value Mastercard / SAP / Microsoft strategic-partnership leverage — no-code workflow builder, deep KYB (business KYC) capability, and a Bengaluru-built platform with the broadest global card-network distribution of any Indian KYC vendor

Quick Verdict

Signzy is the Indian KYC vendor most defined by its strategic-partnership distribution leverage — Mastercard, SAP and Microsoft are simultaneously investors and customers, which materially changes the procurement conversation for Indian banks and global fintech buyers. The company was founded in 2015 in Bengaluru by Ankit Ratan (CEO), his twin brother Arpit Ratan, and fellow IIT graduate Ankur Pandey. The origin story is unusual: Ankit started a Coursera project to digitise legal contracts, which evolved into a broader "trust layer for digital banking" thesis as Indian RBI made digital onboarding viable. The funding history is methodical: $38.7 million total raised across multiple rounds with investors including Kalaari Capital, SAP and Mastercard. The strategic moves matter more than the funding alone:

  • 2020 Mastercard strategic alliance — Mastercard rolled out Signzy's biometric video-KYC engine to banks worldwide through the Mastercard global network. This is a PARTNERSHIP and INVESTMENT, not an acquisition (a recurring misconception we want to correct on this page). Mastercard remains a strategic partner with global distribution leverage but Signzy is independent.
  • Early 2024 acquisition of Difenz — a fraud-risk-management vendor specialising in AML screening and transaction monitoring. Signzy is the second major Indian KYC vendor (alongside IDfy) to add AML / fraud via M&A rather than build in-house, which materially expanded the platform surface beyond pure KYC.
  • Microsoft Azure Marketplace listing — Signzy is one of the few Indian KYC vendors with a first-class Azure Marketplace presence, useful for enterprise buyers who consume cloud / SaaS via Azure procurement vehicles.

Customer scale: all of the largest Indian banks (including ICICI, HDFC, SBI through different product touchpoints), 10+ Fortune 30 companies, a Top 3 US acquiring bank, and growing global card-issuer presence via the Mastercard partnership. The right framing for Indian buyers in 2026: Signzy is the default-correct call for any Indian bank / NBFC / fintech or global cross-border buyer that values Mastercard's strategic-partnership leverage, no-code workflow builder, and KYB (business-KYC) depth alongside individual KYC. It is the wrong call for teams that specifically want the lowest-latency Indian-face V-CIP at extreme scale (HyperVerge), the broadest BGV + 7-country footprint (IDfy), or a standalone fraud / device-intelligence layer (Bureau / Sardine).

No-code workflow / configurability
4.7
KYB / business-KYC depth
4.6
Mastercard / SAP / Microsoft distribution
4.8
RBI / Indian regulatory compliance
4.6
Lowest-latency Indian-face V-CIP (HyperVerge wins)
4.0

What is Signzy?

Signzy is a no-code KYC, KYB and AML platform — a visual workflow builder plus APIs that let banks, NBFCs and fintech compose digital onboarding journeys for both individual KYC (V-CIP, Aadhaar e-KYC, face match, document OCR) and business KYC (KYB) (GSTIN verification, MCA director lookups, beneficial ownership analysis, business address validation), with AML / sanctions screening and fraud monitoring layered on top. The no-code workflow surface is the differentiator: instead of writing integration code to chain steps, BFSI compliance teams can drag-and-drop the journey in a visual builder and the underlying APIs are stitched together.

The company was founded in 2015 in Bengaluru by Ankit Ratan (CEO), Arpit Ratan (Ankit's twin brother) and Ankur Pandey — three IIT graduates whose first instinct was to digitise legal contract workflows (the founding Coursera project was a contract-digitisation tool) before pivoting to the broader "trust layer for digital banking" as RBI opened up digital onboarding for Indian banks in 2016–2017.

The funding and partnership trajectory is what sets Signzy apart from the rest of the Indian KYC category:

  • Multiple rounds 2016-2022 — Series A onwards from Kalaari Capital, Arkam Ventures, Mastercard, SAP and others; cumulative $38.7+ million raised. The presence of Mastercard and SAP on the cap table as both investors AND strategic distribution partners is unusual and meaningful.
  • 2020 Mastercard strategic allianceMastercard rolled out Signzy's biometric video-KYC engine to banks worldwide via the Mastercard global network. This is a partnership + investment, NOT an acquisition; Signzy remains an independent Indian company. The alliance gives Signzy distribution into 200+ countries that no purely Indian-focused KYC vendor can match.
  • Microsoft Azure Marketplace listing — one of the few Indian KYC vendors with a first-class Azure Marketplace presence, useful for enterprise buyers who procure cloud / SaaS via Azure consumption commitments.
  • Early 2024 Difenz acquisition — Signzy acquired Difenz, a fraud-risk-management vendor specialising in AML screening and transaction monitoring. Notable: IDfy also acquired Difenz-adjacent capability in the same period, suggesting AML-via-M&A was the 2024 category-wide pattern in Indian KYC.

Customer scale per Signzy disclosures: all of the largest Indian banks (across different product touchpoints — V-CIP at one bank, KYB at another, AML at a third), 10+ Fortune 30 companies, a Top 3 US acquiring bank, and growing global card-issuer presence courtesy of the Mastercard distribution channel.

What Signzy gives you (the product surface)

🧩 No-code workflow builder

The headline product differentiator — a visual drag-and-drop journey builder that lets BFSI compliance teams compose KYC / KYB / AML flows without engineering work. Steps include document capture, OCR, face match, liveness, Aadhaar e-KYC, GSTIN / MCA lookups, AML screening, decisioning rules and human review escalation.

🏢 KYB — business KYC

Distinct depth in business / merchant onboarding — GSTIN verification, MCA director-and-beneficial-ownership lookups, Udyam, GST, business address validation, ITR matching, banking statement analysis. The default-correct call for Indian fintech B2B onboarding or any platform that needs business-side trust signals.

📹 Video KYC (V-CIP)

RBI-compliant V-CIP with agent-assisted and assisted-self-service flows; the engine distributed globally via Mastercard. Solid Indian-face accuracy though HyperVerge typically wins at lowest-latency extreme scale.

🆔 Aadhaar e-KYC + document OCR + face match

Standard Indian KYC primitives — Aadhaar online e-KYC, offline KYC / DigiLocker, full document OCR (PAN, Aadhaar masking, DL, RC, voter ID, passport), face match with passive and active liveness, deepfake / spoof detection.

🛡 AML / sanctions + transaction monitoring (post Difenz)

Sanctions and PEP screening, AML transaction monitoring, fraud risk scoring — meaningfully expanded post the early-2024 Difenz acquisition. Reduces the need to stack a separate AML vendor.

🌐 Global distribution (Mastercard + Azure)

The Mastercard global alliance + Microsoft Azure Marketplace listing give Signzy materially broader cross-border distribution than HyperVerge / IDfy / Karza. Especially valuable for Indian fintech expanding into global markets or for global banks adding India coverage.

Pricing — how Signzy actually charges Indian buyers

Signzy uses per-verification INR pricing with volume tiers; no public list, enterprise sales. Indicative ranges:

  • KYB / business KYC check — typically ₹10–₹100 per check depending on data-source depth (GSTIN basic cheap; full MCA + beneficial-ownership + ITR + banking-statement-analysis bundle deepest)
  • Aadhaar e-KYC / document OCR / face match per call — typically ₹1–₹15 per call
  • V-CIP full session — typically ₹15–₹50 per completed session
  • AML / sanctions screening per check — typically ₹5–₹35 per check
  • No-code workflow platform fee — typically ₹2–₹15 lakh/year minimum platform commit for enterprise customers
  • Typical Indian BFSI deployment — Series B+ Indian fintech / NBFC at 50K-1M monthly KYC + KYB volume typically ₹8 lakh – ₹3 crore/year all-in
  • Typical global / cross-border deployment via Mastercard channel — typically $80K-$400K/year, USD-billed through Mastercard or directly

All Indian pricing INR with 18% GST through Signzy's Indian entity. Global deployments via Mastercard channel typically USD-billed. Multi-year contracts 20–30% off list.

When Signzy is the right call

  1. You're an Indian bank / NBFC / fintech with both individual KYC AND business KYC (KYB) needs — Signzy's KYB depth is the differentiator vs HyperVerge (more V-CIP-focused) and arguably stronger than IDfy on the merchant-onboarding side.
  2. You're a global card issuer or international bank wanting Indian KYC coverage — the Mastercard distribution alliance makes Signzy the procurement-easy choice; you can often consume Signzy through your existing Mastercard relationship.
  3. You're an Indian fintech expanding cross-border (ASEAN, MENA, Africa, Europe, Latin America) — the Mastercard global channel plus Microsoft Azure Marketplace presence make multi-country deployment cleaner than HyperVerge / IDfy / Karza.
  4. Your BFSI compliance team wants a no-code workflow builder rather than engineering-led integrations — Signzy's visual journey builder is the deepest in the Indian category.
  5. You're a procurement function that consumes SaaS via Microsoft Azure commitments — Azure Marketplace listing matters here.

Signzy is the wrong call when: you need the lowest-latency Indian-face V-CIP at extreme scaleHyperVerge typically wins; you need large-volume Indian BGV (employment verification)IDfy is the market leader; you need a standalone fraud / device-intelligence layer — use Bureau / Sardine; or your procurement specifically requires Indian-vendor independence from global card networks (some PSU bank procurement is sensitive to this).

Pros & cons

✓ Pros

  • Mastercard strategic alliance (since 2020) — global distribution to banks worldwide
  • SAP and Mastercard both on the cap table — strategic-partnership leverage
  • Microsoft Azure Marketplace listing — procurement-friendly for Azure-committed buyers
  • Deepest no-code workflow builder in the Indian KYC category
  • KYB / business-KYC depth — GSTIN, MCA, beneficial ownership, ITR, banking-statement analysis
  • Indian-founded (Bengaluru) — IIT-graduate trio with twin co-founders
  • $38.7M+ raised across Kalaari, SAP, Mastercard, Arkam — well-capitalised
  • Early 2024 Difenz acquisition added AML / transaction-monitoring depth
  • Used by all largest Indian banks + 10+ Fortune 30 + Top 3 US acquiring bank
  • INR billing through Indian entity for Indian deployments

✗ Cons

  • Indian-face V-CIP latency at extreme scale — HyperVerge typically wins benchmarks
  • Smaller raw verification volume than IDfy (65M/month)
  • Not a primary BGV / employment-history vendor — IDfy owns that market
  • Not a primary fraud / device-intelligence vendor — Bureau / Sardine deeper
  • No public pricing — procurement requires negotiation
  • Mastercard partnership has commercial implications worth reviewing in MSAs
  • Common Mastercard-acquisition misconception causes procurement friction at some PSU banks
  • Global pricing via Mastercard channel can be USD-billed (some Indian buyers prefer INR)

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