Content editor that scores drafts against the pages ranking for a keyword
Surfer's content editor tells a writer, as they type, which terms, headings and length the top-ranking pages share, and scores the draft against them. For a team producing ten or more articles a month that score is a useful shared standard. It does not replace keyword research tools or fix a site's technical problems, and the per-document limits mean a single writer is better served by the Discovery plan than anything above it.
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Surfer SEO is an on-page optimisation tool. You enter a target keyword; it analyses the pages ranking for it and produces a content editor with suggested word count, headings, terms to include and questions to answer, plus a score from 0 to 100 as you write. It also audits existing pages against the same analysis, tracks rankings for a set of pages, and in 2026 added AI Search Analytics, which tracks how often your brand appears in AI assistants' answers for chosen prompts.
It is priced per document created in the editor per month, with team seats and brand workspaces growing by plan. Keyword discovery is included but thinner than Ahrefs or Semrush.
Quick facts: Founded 2017, Poland · Content editor with real-time score · Content audit and rank tracking · AI Search Analytics for AI-answer visibility · Billed yearly in USD.
Live score, term suggestions, heading outline and length target drawn from the ranking pages; Google Docs and WordPress integrations.
Topic clusters with search volume and intent so one editor document covers a group of queries.
Score existing pages, find missing terms and internal-link opportunities.
Daily positions for tracked pages per plan (10 to 500 pages).
Track whether ChatGPT, Gemini and others cite your brand for 50 to 100 prompts, refreshed weekly or daily.
1 to 10 seats and 1 to unlimited brand workspaces depending on plan.
All plans are quoted per month and billed yearly. The page also shows the annual saving per plan. Enterprise is custom with SSO and white-label.
| Plan | Price | What you get |
|---|---|---|
| Discovery | $49 per month, billed yearly | 120 documents, 1 seat, 1 brand workspace, 10 pages tracked |
| Standard | $99 per month, billed yearly | 360 documents, 3 seats, 1 workspace, 25 AI prompts tracked (weekly), 50 pages tracked |
| Pro | $182 per month, billed yearly | 360 documents, 5 seats, 5 workspaces, 50 AI prompts (daily), 200 pages tracked |
| Peace of Mind | $299 per month, billed yearly | Unlimited documents (fair use), 10 seats, unlimited workspaces, 100 AI prompts (daily), 500 pages tracked |
| AI Search Analytics | $82 per month, billed yearly | 5 seats, 5 workspaces, 50 AI prompts tracked; the AI-visibility product on its own |
| Enterprise | Custom | SSO, white-label and custom limits |
Source: surferseo.com/pricing, checked 22 Oct 2026. Prices in US dollars, billed yearly. Some table values on the page are unlabeled; seats, workspaces and pages were matched to plans by column order.
In the order a small team would do them.
The audit and rank tracker start from real pages and queries, not guesses.
Group related keywords in one document so the brief covers the whole topic; it also conserves the monthly document count.
Decide that drafts ship at 70 or above; chasing 100 produces keyword-stuffed text.
Existing pages with impressions but low CTR or position 8 to 20 are the fastest wins.
Phrase them the way buyers ask an assistant ('best KYC vendor for an NBFC') and check monthly who is cited.
If Surfer SEO is not the right fit, these are the pages to read next.
All-in-one SEO suite with keyword research, site audit, backlinks and its own writing assistant.
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