Neil Patel's budget keyword research, rank tracking and site audit tool
Ubersuggest is the cheap way into keyword research: a few dollars a day for keyword ideas, search volumes, a site audit and rank tracking, with a lifetime option that Ahrefs and Semrush do not offer. The data is thinner and the India volumes are estimates, so treat numbers as relative, not exact. For a founder or a one-person marketing team it is enough; an agency or a content team of five will outgrow the daily report limits.
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Ubersuggest is an SEO tool from NP Digital. It gives keyword suggestions with volume, difficulty and cost-per-click, a view of the pages ranking for a term, a site audit for technical issues, backlink data, rank tracking per project and an AI writer. It is sold on three tiers that differ mainly by daily report limits, number of projects and tracked keywords, and it also sells lifetime licences at a one-time price.
The pricing page shows a comparison range of US$29 to US$99 a month, and lists plan limits in a table without naming the tiers; third-party listings call them Individual, Business and Enterprise. Check the page for the current tier names and the lifetime price before you buy.
Quick facts: NP Digital · Keyword ideas, SERP view, site audit, backlinks, rank tracking · 7-day free trial on monthly plans · Lifetime licences · Billed in USD.
Suggestions, questions, comparisons and prepositions for a seed term, with volume, difficulty and CPC; 20,000 to 100,000 suggestions a month by plan.
The pages ranking for a keyword with estimated visits, backlinks and domain score.
Crawls 1,000 to 10,000 pages per report for broken links, missing tags, slow pages and duplicate content.
125 to 300 tracked keywords per project, 1 to 15 projects, with daily updates.
2,000 to 10,000 backlinks per report, with new and lost links.
Article drafts and 10 to 20 AI prompts per brand, plus monthly credits for AI features.
Three tiers. The pricing page states a US$29 to US$99 monthly range and a 7-day free trial on monthly plans, and advertises lifetime access at a discount; the exact tier prices and the lifetime price are set on the page at checkout.
| Plan | Price | What you get |
|---|---|---|
| Tier 1 (lowest) | About US$29 per month | 150 reports a day, 1 project, 125 tracked keywords per project, 5 competitors, 20,000 keyword suggestions a month, 1,000-page audits, 2,000 backlinks, 250 credits |
| Tier 2 | Between US$29 and US$99 per month | 300 reports a day, 7 projects, 150 tracked keywords per project, 10 competitors, 50,000 suggestions, 5,000-page audits, 5,000 backlinks, 500 credits |
| Tier 3 (highest) | About US$99 per month | 900 reports a day, 15 projects, 300 tracked keywords per project, 15 competitors, 100,000 suggestions, 10,000-page audits, 10,000 backlinks, 1,000 credits |
| Lifetime | One-time, 'save 90%' offer on the page | Same limits as the chosen tier; price shown at checkout |
| Add-on | Priced on the page | Additional users |
Source: ubersuggest.com/en/pricing, checked 22 Oct 2026. Prices in US dollars; the page shows the range and the limits table, not a price per named tier, so confirm the exact figure at checkout. No INR pricing.
In the order a small team would do them.
Run your real keyword list through it before deciding on lifetime; the trial applies to monthly subscriptions.
Rank tracking and audit results are better with real query data behind them.
The 'questions' and 'comparisons' views match how Indians search ('X vs Y', 'X price in India', 'X kya hai').
Broken links, missing titles and slow pages first; rerun monthly.
Compare the tool's volume with Search Console impressions for terms you already rank for; scale your expectations by that ratio.
If Ubersuggest is not the right fit, these are the pages to read next.
One actionable growth breakdown every morning, across 12 industries — with an audio version in English and 10 Indian languages. No fluff, just hard product teardowns and India benchmarks.