Semrush vs Ahrefs vs Ubersuggest: what SEO tools cost

Updated 11 November 2026

First published 2026-11-11 · Tool Comparison

Checked 11 November 2026. Every price below was read on the vendor’s own page that day and is quoted as printed. A vendor with no printed price says so; we did not fill the gap.

TL;DR: Nov 2026: Semrush's first plan is $139 a month billed monthly. Ahrefs shows $129, $249 and $449 a month. Ubersuggest shows US$29 to US$99. Checked 11 November 2026.

At a glance

ToolWho it suitsOne figure, as printed
SemrushA marketing team that is happy to pay a higher monthly price. The page shows each plan yearly against monthly.First plan, yearly vs monthly: “$ 117 . 33 /mo billed annually instead of $ 139 monthly”
AhrefsA team that accepts a higher entry price; the page lists extra users at $40 a month each on its first plan.Plan row: “$ 129 / mo $ 249 / mo $ 449 / mo”
UbersuggestA small business or solo marketer who wants the lowest price of the three. The range below is Ubersuggest's own comparison of itself and the others.Ubersuggest's own range: “Ubersuggest logo US$ 29 - US$ 99”

Semrush

A marketing team that is happy to pay a higher monthly price. The page shows each plan yearly against monthly.

  • First plan, yearly vs monthly: “$ 117 . 33 /mo billed annually instead of $ 139 monthly” source, read 11 November 2026.
  • Second plan, yearly vs monthly: “$ 165 . 17 /mo billed annually instead of $ 199 monthly” source, read 11 November 2026.
  • Free: “Free. $0 /mo For trying out the platform.” source, read 11 November 2026.

Our page on Semrush →

Ahrefs

A team that accepts a higher entry price; the page lists extra users at $40 a month each on its first plan.

  • Plan row: “$ 129 / mo $ 249 / mo $ 449 / mo” source, read 11 November 2026.
  • Extra users: “Add 2 more users at $40/mo each” source, read 11 November 2026.

Our page on Ahrefs →

Ubersuggest

A small business or solo marketer who wants the lowest price of the three. The range below is Ubersuggest's own comparison of itself and the others.

  • Ubersuggest's own range: “Ubersuggest logo US$ 29 - US$ 99” source, read 11 November 2026.
  • Its range for Semrush: “Semrush logo US$ 139 - US$ 499” source, read 11 November 2026.
  • Its range for Ahrefs: “Ahrefs logo US$ 129 - US$ 449” source, read 11 November 2026.

Our page on Ubersuggest →

Open score and India fit

Our open score gives a tool up to 60 points from signals we can check: rupee pricing, GST invoice, UPI, data in India, a public price, a free plan and the number of alternatives. “Not recorded” means we have not found a vendor statement on that point, not that the answer is no. How the score is worked out.

ToolOpen scorePrices in ₹GST invoiceUPIData in India
Semrush60 of 60 (known 5 of 8 signals)YesYesNot recordedNot recorded
Ahrefs20 of 60 (known 6 of 8 signals)NoNoNoNot recorded
Ubersuggest40 of 60 (known 4 of 8 signals)NoNot recordedNot recordedNot recorded

Before you decide

  • All three in dollars. Ubersuggest's figures for Semrush and Ahrefs are its own claims. The low end of each matches what we read on those two pages; the Semrush top figure of US$ 499 we did not check.
  • SEO tools differ most in data quality and index size, which the price does not show.

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