Alternatives to SEMrush in India
We list 5 alternatives to SEMrush. 4 have a free plan. The lowest price we state is ≈ ₹9,435 a month for Moz Pro.
Why people look for an alternative to SEMrush
- Bills in rupees: “Since late 2023, Indian buyers can choose to pay in INR using domestic credit cards, net banking, or corporate bank transfers”.
SEMrush and 5 alternatives at a glance
| Tool | From, a month | Free plan or tier | Our score | Bills in ₹ | Built in India |
|---|---|---|---|---|---|
| SEMrush (the one you are replacing) | Free plan; paid price not stated | Yes | 60 / 100 | Yes | – |
| Similarweb | ≈ ₹11,000 a month | Yes | 40 / 100 | No, dollars | – |
| Ubersuggest | Free plan; paid price not stated | Yes | 40 / 100 | No, dollars | – |
| Surfer SEO | Free plan; paid price not stated | Yes | 40 / 100 | No, dollars | – |
| Ahrefs | Free plan; paid price not stated | Yes | 20 / 100 | No, dollars | – |
| Moz Pro | ≈ ₹9,435 a month | No | 0 / 100 | No, dollars | – |
The alternatives, one by one
Similarweb
Best for: Estimated traffic and channels for any website. Suits startups.
From ≈ ₹11,000 a month (converted from dollars). Has a free plan. Bills in dollars: “Prices are the vendor’s list prices, before tax, in the currency the vendor showed us (USD)”. Our score: 40 out of 100 (4 of 8 checks read).
Ubersuggest
Best for: SEO tool for keyword search, site audit, and backlink tracking. Suits startups.
Free plan; paid price not stated. Bills in dollars: “Quick facts: NP Digital · Keyword ideas, SERP view, site audit, backlinks, rank tracking · 7-day free trial on monthly plans · Lifetime licences · Billed in USD”. Our score: 40 out of 100 (4 of 8 checks read). Vendor pricing page. Side by side: Semrush vs Ahrefs vs Ubersuggest: SEO tool prices (Nov 2026).
Surfer SEO
Best for: Content intelligence and page optimization tool for organic search. Suits startups.
Free plan; paid price not stated. Bills in dollars: “Prices in US dollars, billed yearly”. Our score: 40 out of 100 (4 of 8 checks read). Vendor pricing page.
Ahrefs
Best for: Premium SEO suite. Suits startups.
Free plan; paid price not stated. Bills in dollars: “Ahrefs charges strictly in USD with no India-specific Purchasing Power Parity pricing”. Our score: 20 out of 100 (6 of 8 checks read). Vendor pricing page. Side by side: Semrush vs Ahrefs vs Ubersuggest: SEO tool prices (Nov 2026).
Moz Pro
Best for: SEO campaign management, keyword research, and link explorer platform review. Suits startups.
From ≈ ₹9,435 a month (converted from dollars). Bills in dollars: “Moz is billed in USD”. Our score: 0 out of 100 (5 of 8 checks read). Vendor pricing page.
Before you switch
- Billing: ask each vendor whether it invoices in rupees with GST. Where we have not read the answer, the table says “Not checked”, not “No”.
- Data: exports differ. Try one real export from SEMrush into the new tool on a free plan before you pay for a year.
- Price: a monthly figure is for one seat or the entry plan. Work out your own number of users, and read the vendor page linked under each tool.
Compare SEMrush side by side
Other alternatives pages
How this page is made
This page is built by a script from the same files as our tool pages, so it changes when a price, a score or an India-fit answer changes. Alternatives are picked by what we list for SEMrush (its curated alternatives, the same use case and sub-category, shared tags and the compare pages we have), then ordered with Indian-built tools first, then by our score. A tool is left out when we have fewer than five real matches. Prices come from each vendor's own pricing page as read on our tool pages; the dates above are the days we read them. We may earn a commission on some vendor links elsewhere on the site; it does not change the order here. How the score works.