Google's free report on how your site appears in Search: queries, clicks, indexing and speed
Search Console is not optional: it is the only place Google tells you which queries show your pages, which pages it refuses to index and why, and whether your pages pass Core Web Vitals. It costs nothing and takes ten minutes to verify. The mistake most teams make is adding several overlapping properties and summing them; use one domain property and read it weekly.
Are we wrong about your product? Tell us.
Google Search Console is Google's free service for site owners. After you prove you control a domain, it shows the Search performance report (queries, pages, countries, devices, with impressions, clicks, click-through rate and average position), the Page indexing report (which URLs are in Google's index and which are excluded, with the reason), URL Inspection for a single page, Core Web Vitals from real users, sitemap submission, manual-action and security warnings, and tools for removals and change of address.
For a product team it answers three questions a week: which pages are losing or gaining clicks, which new pages Google has not indexed, and whether a release made pages slower. It is also the data source behind most SEO tools' 'Google data' features, including the numbers on this site.
Quick facts: Free · Domain or URL-prefix properties · 16 months of query data · Daily data with a 2 to 3 day lag · API for bulk export · Links to Google Analytics and Looker Studio.
Impressions, clicks, CTR and position by query, page, country, device and search appearance, filterable and comparable over 16 months.
Every URL Google knows about, indexed or not, with the reason (noindex, duplicate, crawled but not indexed, redirect).
Index status, last crawl, canonical chosen by Google, and a live test of the current page.
LCP, INP and CLS from real Chrome users, grouped by URL pattern, mobile and desktop.
Submit sitemaps and see how many URLs were read; request temporary removal of a URL.
Email alerts when Google applies a penalty or finds malware or hacked content.
There is no price. Google Search Console is free for any number of sites and users with a Google account.
| Plan | Price | What you get |
|---|---|---|
| Search Console | Free | All reports, API access, unlimited properties and users |
Source: search.google.com/search-console/about, checked 22 Oct 2026. No paid tier exists.
In the order a small team would do them.
Add the TXT record Google gives you at your registrar. One domain property covers http, https, www and every subdomain.
Add sitemap.xml (and a news sitemap if you publish daily) under Sitemaps; check the 'discovered pages' count a week later.
So a manual action or indexing drop reaches a human even if the founder's inbox is full.
'Crawled, currently not indexed' and 'Duplicate without user-selected canonical' are where new sites lose traffic silently.
Use the API or a connector (Looker Studio, Windsor) to pull clicks and impressions per page into a sheet, from one property only.
If Google Search Console is not the right fit, these are the pages to read next.
What visitors do after the click; pair it with Search Console for the full picture.
Choose when: You need behaviour and conversions, not just search appearanceKeyword research, backlinks and competitor data that Search Console does not show.
Choose when: You want to find queries you do not rank for yetOne actionable growth breakdown every morning, across 12 industries — with an audio version in English and 10 Indian languages. No fluff, just hard product teardowns and India benchmarks.