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SurveySparrow

India-made conversational survey platform

Survey Platform 4.5 / 5 Free / from ₹1,999/mo Updated Feb 2026 🇮🇳 Made in India (Thrissur, Kerala)
📊 Best for Indian NPS and conversational research

Quick Verdict

SurveySparrow is the best conversational survey platform built in India. Founded in Thrissur, Kerala, it's cheaper than Typeform ($1,999/month vs $2,600), offers INR billing, and includes offline survey capabilities that Typeform doesn't have. Perfect for Indian teams collecting NPS, CSAT, and customer feedback across digital and field channels. For startups with the budget to move beyond Tally's free forms, SurveySparrow's automation and conversational UX deliver better completion rates and higher quality feedback.

Ease of use
4.4/5
Feature depth
4.3/5
Value for money
4.5/5
NPS automation
4.6/5
India support
4.8/5

What is SurveySparrow?

SurveySparrow is an India-made conversational survey platform built by a team in Thrissur, Kerala. It's designed for collecting customer feedback, running NPS campaigns, conducting field research, and gathering CSAT/CES data — all with a conversational interface that feels more like a chat than a form.

What makes SurveySparrow special for Indian teams: (1) INR billing — no USD conversion confusion, (2) Offline survey mode — collect responses even without internet, perfect for retail and field research, (3) Conversational surveys — one question at a time increases completion rates by 20-30%, (4) Deep NPS automation — trigger follow-up surveys based on scores automatically, (5) 100,000+ Indian users — the most-used conversational survey tool in India.

Quick facts: Founded ~2013 · Thrissur, Kerala · 100,000+ users · Strong in India market · Offline capability · Conversational UI · GDPR compliant · 24/7 India-based support

Key Features

Conversational Surveys

One question per screen, chatbot-style. Feels like talking to a human. Boosts completion rates by 20-30% vs traditional forms.

Offline Mode

Collect survey responses without internet. Mobile app captures data offline, syncs when connection returns. Massive for field research in India.

NPS Automation

Automated NPS campaigns with follow-up surveys based on scores. Route detractors to feedback collection, promoters to referral prompts.

Advanced Conditional Logic

Branch surveys based on answers. Show follow-up questions only if specific conditions met. Complex workflows without code.

Integrations & Webhooks

Send responses to Slack, email, Zapier, or custom webhooks. Deep CRM integration for automatic follow-ups.

Analytics Dashboard

Real-time analytics, sentiment analysis, trend reports. Export reports as PDF. NPS dashboard shows trends over time.

Who Should Use SurveySparrow

  • Funded Indian startups running NPS campaigns — SurveySparrow's NPS automation is the strongest in its class. Automated follow-ups, segmentation by score, and trend tracking are all built in.
  • Retail and field research teams — Offline mode is a game-changer. Collect feedback from in-store customers even if WiFi is down. Responses sync automatically when connectivity returns.
  • Teams wanting conversational UX — Single-question-per-screen design improves completion rates. Users experience surveys as conversations, not form-filling.
  • Indian companies preferring INR billing — No USD conversion headaches. Pricing in rupees, support in Indian time zones, India-based customer success team.
  • Not for: Budget-conscious startups — At ₹1,999/month, SurveySparrow is more expensive than Tally (free). If you don't need NPS automation or offline mode, start with Tally.
  • Not for: Teams needing white-label solutions — SurveySparrow doesn't offer white-label or reseller programs. Each team needs their own account.

Pricing (INR)

SurveySparrow prices directly in INR. No currency conversion needed.

Standard

₹0
Free forever
  • ✅ Unlimited surveys
  • ✅ Unlimited responses
  • ✅ Basic reports
  • ✅ Email notifications
  • ⚠️ Limited features
  • ❌ No offline mode
  • ❌ No advanced routing

Enterprise

Custom
Volume pricing
  • ✅ Everything in Business
  • ✅ White-label (sometimes)
  • ✅ Dedicated account manager
  • ✅ Custom integrations
  • ✅ SLA guarantees
  • ✅ Training & onboarding
  • ✅ India support included
🇮🇳 India pricing note: SurveySparrow invoices entirely in INR. No GST markup for most customers. 100,000+ Indian customers use SurveySparrow because of direct INR billing and India-based support team. For teams tired of USD pricing conversions, this is a massive advantage.

Getting Started (5 Steps)

  1. 1

    Sign up at surveysparrow.com with email

    No credit card required for free plan. Instant access to dashboard.

  2. 2

    Choose survey type (NPS, CSAT, Feedback, Custom)

    SurveySparrow offers templates for each use case. Click "Create Survey" and pick a template.

  3. 3

    Customize with conversational flow

    Add questions one-by-one. Set up conditional logic to branch based on responses. Enable offline mode if needed.

  4. 4

    Set up integrations (Slack, Zapier, CRM)

    Connect to your tools so responses auto-route to the right place. NPS automation: send thank-you to promoters, escalate detractors.

  5. 5

    Publish and share

    Get shareable link. Download mobile app for offline surveys. Monitor responses in real-time dashboard.

Pros and Cons

Pros

  • Conversational UI boosts completion rates by 20-30%
  • Offline mode is game-changing for field research
  • NPS automation and follow-up workflows are excellent
  • INR billing eliminates USD conversion
  • India-based support team, 24/7
  • 100,000+ Indian customers — proven locally
  • Advanced conditional logic for complex flows
  • Mobile app for iOS and Android

Cons

  • ₹1,999/month is not cheap for early-stage startups
  • Free plan is limited compared to Tally
  • UI is less modern than Typeform
  • No white-label option
  • Learning curve for advanced features
  • Smaller integration ecosystem than Typeform

Frequently Asked Questions

What is conversational survey mode?
Conversational surveys show one question at a time, like a text message conversation. Users feel they're chatting with a bot, not filling a form. This improves completion rates by 20-30% and makes surveys feel less formal. SurveySparrow pioneered this style for NPS and CSAT surveys.
How does offline mode work?
Download the SurveySparrow mobile app. Create surveys online, then download them to the app. Offline mode lets you collect responses without internet. When connectivity returns, responses sync automatically to your dashboard. Perfect for retail stores, field research, or areas with spotty internet. No other survey platform has this.
How is NPS automation set up?
Create an NPS survey in SurveySparrow. Set up conditional actions: If score 0-6 (detractor) → send to feedback survey → email alert to support team. If score 7-8 (passive) → ask why score isn't higher. If score 9-10 (promoter) → invite to refer friends. All of this automation is built-in, no code needed.
SurveySparrow vs Tally — which should I choose?
Tally if: You're bootstrapped, need unlimited forms forever, and don't need NPS automation. SurveySparrow if: You have budget for ₹1,999/month, want conversational surveys, offline capability, and NPS automation. Honest take: For most Indian startups, Tally is the safer choice. SurveySparrow's value shines when you're running sophisticated NPS campaigns and field research.

Start Free with SurveySparrow

Unlimited surveys. No credit card needed. INR billing available.

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