Xbox Tests Ad-Supported Game Streaming With One-Hour Session Limit

Microsoft has begun testing an ad-supported option on Xbox, allowing users to stream owned games without a cloud gaming subscription, though with a one-hour session limit. Gaming builders should watch ad-supported streaming become the primary monetization lever—free-with-ads and session limits are now industry baseline; compete on content depth and exclusive IP, not accessibility.

Source: Gadgets 360 ↗