Sugar Cosmetics raises ₹145 Cr from A91 at ~80% valuation cut

D2C beauty brand Sugar Cosmetics raised ₹144.47 Cr from existing investor A91 Partners at a near 80% valuation discount, with early investors seeking steep exits, per Inc42. This marks a definitive reset in D2C valuations—builders in consumer should expect down-rounds, extended fundraising timelines, and a shift from growth-at-all-costs to unit economics as survival criteria.

Source: Entrackr ↗