E2W Registrations Rebound 12% MoM in September; Ather and Ola Lose Market Share

Monthly electric two-wheeler registrations rebounded 12% month-on-month in September after a downward trend, but category leaders Ather and Ola saw market share erosion. E2W builders should expect market consolidation; category growth is decoupling from leader growth, signaling new entrants or regional players are stealing share, and only builders with sustainable unit economics survive 2027.

Source: Inc42 ↗