Google Fitbit Air Launches in India at ₹13,999; Pre-Orders Begin October 2

Google launched the Fitbit Air in India at ₹13,999, featuring 24/7 heart rate monitoring, AFib alerts, SpO2, sleep tracking, and seven-day battery life via Google Store and retail partners starting October 2. Health-adjacent ecommerce and wellness platforms should prepare for wearable data integration; seamless health tracking will become table-stakes for premium consumer retention in 2027.

Source: Mint ↗