← 12 October 2026 edition
E-commerce

Ecommerce platforms clock Rs 24,000 crore in first two festive days with 6–6.5 crore shoppers

Ecommerce platforms clock Rs 24,000 crore in first two festive days with 6–6.5 crore shoppers

India's ecommerce platforms generated Rs 24,000 crore in sales in the first two days of festive season sales, per Redseer, with mobile phones leading by value and fashion, electronics and apparel as top categories. Builders in supply-chain, logistics and vertical commerce should expect intense traffic; convert festive spikes into year-round retention via post-purchase engagement and vertical loyalty.

Source: YourStory ↗

🎧 Arjun & Meera on this story — from 3:22 in the 12 October 2026 episode
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