Structured mental models for diagnosing growth problems, prioritising roadmaps, and measuring what matters. Built for Indian product teams working in fintech, SaaS, EdTech, and consumer apps.
Use AARRR to identify which stage of your funnel is weakest before deciding what to fix
Start with AARRRUse North Star Metric to give your team a single number everyone is working toward
Then North StarUse ICE Scoring or Kano Model to decide what to build next without politics or HiPPO
Then ICE / KanoUse JTBD to understand the real reason users choose your product over alternatives
Then JTBDMetrics, tools, funnels, and cohorts for Indian product teams
Free GuideWhat your retention curve is telling you — and how to fix it
Free GuideLeading indicators and scoring models you can build in a spreadsheet
We run structured growth diagnostics using AARRR, North Star, and ICE for fintech, SaaS, and consumer teams. Book a free 30-minute session.