Product Growth Guides

Step-by-step deep dives on the topics that move the needle — analytics, retention, onboarding, churn, notifications, and user psychology. Written for Indian product teams with Indian benchmarks.

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Metrics These Guides Help You Improve

Activation Rate

Users who complete their first meaningful action

Benchmark: 25–55%

Day 30 Retention

Users still active a month after their first visit

Benchmark: 15–40%

Churn Rate

Monthly % of paying users who cancel or lapse

Target: <3% MoM SaaS

Notification CTR

% of push notifications that drive an app open

Benchmark: 5–15%

Related Frameworks

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Retention curve analysis
Onboarding flow audit
Churn signal identification
Notification strategy review