Cart abandonment fixes, quick commerce metrics, D2C retention playbooks, WhatsApp commerce, social commerce, and returns optimisation — growth intelligence for Indian e-commerce teams.
Tactical 7-day sprint to reduce cart abandonment. UPI payment friction, COD psychology, WhatsApp recovery flows, and exit-intent strategies for Indian shoppers.
MetricsThe product metrics that define success in quick commerce — order fulfilment time, dark store efficiency, basket size, and unit economics for Zepto, Blinkit, and Swiggy Instamart.
D2CRetention strategies from Mamaearth, boAt, Lenskart, and Sugar Cosmetics. Subscription models, loyalty programmes, and repeat purchase loops for Indian D2C brands.
OperationsHow Myntra, Ajio, Nykaa, and Meesho turn returns into repeat purchases. Instant refunds, wallet incentives, COD fraud prevention, and the Meesho dual-pricing playbook.
ChannelsCatalogue selling, automated order flows, broadcast lists, and payment collection via WhatsApp Business API. How Indian D2C brands sell where customers already are.
ChannelsInstagram Shopping, YouTube product tagging, influencer-led commerce, and community-driven selling. How social platforms are becoming storefronts in India.
TrendsQuick commerce expansion, ONDC adoption, AI-powered personalisation, tier-2/3 growth, and the shift from marketplaces to brand-direct — the trends shaping Indian e-commerce.
Payments & checkout
Product analytics
Commerce & support
Engagement automation
Mobile attribution
Logistics & shipping
Product search
D2C storefront
Users who add to cart but don't purchase
Benchmark: 65–80%Customers who buy again within 90 days
Benchmark: 20–35%COD orders returned to origin
Benchmark: 15–25% (target <15%)Order to delivery (quick commerce)
Benchmark: 10–15 minFrom checkout optimisation to D2C retention systems — we help e-commerce teams build growth engines that compound.