Frameworks, guides, and templates built for Indian product managers and founders. Use them to diagnose growth problems, run better experiments, and ship faster.
Acquisition, Activation, Retention, Revenue, Referral — the growth accounting model every PM needs.
FrameworkHappiness, Engagement, Adoption, Retention, Task Success — Google's UX metrics framework.
FrameworkNir Eyal's trigger-action-reward-investment cycle for habit design.
FrameworkImpact, Confidence, Ease — a simple framework for ranking features and experiments.
FrameworkUnderstand what customers actually hire your product to do — with Indian product examples.
FrameworkCategorise features into basic, performance, and delight — applied to Indian SaaS and consumer apps.
FrameworkDefine the one metric that captures your product's core value delivery.
FrameworkObjectives & Key Results — how Indian startups like Flipkart and Swiggy use OKRs in practice.
FrameworkTeresa Torres's framework for continuous discovery and structured product decisions.
FrameworkSean Ellis's 40% benchmark, how to run the survey, and what to do with the results.
FrameworkReach, Impact, Confidence, Effort — a weighted scoring model for Indian product roadmaps.
GuideIdentify at-risk users using engagement signals, cohort analysis, and simple rules.
GuideStep-by-step guide for improving KYC completion and activation in Indian fintech.
GuideKYC rate, FTR, UPI success rate, D30 retention — the complete fintech measurement framework.
GuideApplying the Hook Model to fintech, edtech, health, and consumer apps in India.
GuideLow-bandwidth UX, regional language support, Tier-2/3 India design principles.
GuideSubject lines, timing, content, and India-specific benchmarks.
GuideStructure, templates, how to write PRDs that engineers actually read.
GuideMixpanel, Amplitude, PostHog — event design, funnels, cohorts, retention curves.
GuidePermission flows, timing, segmentation, WhatsApp vs push benchmarks.
GuideD1/D7/D30/D90 benchmarks by category, flattening the curve, re-engagement.
GuideActivation funnel design, time-to-value reduction, India SaaS benchmarks.
TemplateA structured framework for mapping competitors, feature gaps, and positioning strategy for Indian markets.
Template7-email drip sequence for SaaS and consumer products, with subject lines and copy.
TemplateA complete PRD template adapted for Indian product teams with sections for context, user stories, success metrics.
TemplateQuarterly OKR template with examples from Indian startups across fintech, edtech, and SaaS.
TemplateResearch plan, screener questions, discussion guide, synthesis framework for Indian PM teams.
CheatsheetOne-page reference for every key product metric: formula, benchmark, and what moves it.
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