Habuild wins ET Bootstrap Award 2026, scales on repeat subscriptions

Habuild, winner of ET Startup Awards 2026 Bootstrap Champ title, built a profitable digital wellness business driven by repeat subscriptions; it started with free yoga during Covid and is now expanding into strength training and nutrition. For SaaS builders: habit formation + subscription stacking is the playbook—Habuild proves wellness cohorts are loyal enough to layer offerings without churn.

Source: ET Tech ↗