Buyer's guide · Feature Flags & Experimentation
A/B testing and feature flag software in India, compared by price in ₹ (September 2026)
We compare 14 A/B testing and feature flag tools that Indian teams use, ranked by our open score (how the score works; paying us never changes it). VWO scores highest here, 50 out of 100. For 10 people, the lowest monthly price we could work out from a vendor's page is ₹7,624 (LaunchDarkly, Starter).
The 14 tools, by score
-
- 10 people
- ₹36,976 a month on Growth plan ($388 a month, flat, converted at our rate, billed yearly). Vendor's page, checked 1 Sep 2026.
- Free plan
- Yes: Starter plan, $0
- India fit
- Bills in rupees: yes · GST invoice: yes · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
- Best for
- E commerce, fintech, Series A+
- Drawback
- Priced in dollars on the vendor's page ($388 a month), so the rupee cost moves with the exchange rate. Source: vendor's page, 1 Sep 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: yes (read 28 Oct 2026)
- Best for
- startups
- Drawback
- No billing in rupees: “All billing is in USD via the ConfigCat Hungarian / EU entity — no INR billing, no GST invoicing through an Indian entity”. A card charge in dollars moves with the exchange rate. Source: our ConfigCat page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: yes (read 28 Oct 2026)
- Best for
- startups
- Drawback
- No billing in rupees: “No INR billing or Indian entity”. A card charge in dollars moves with the exchange rate. Source: our Flagsmith page, 28 Oct 2026.
-
- 10 people
- From ₹12,500 a month; the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 1 Feb 2026.
- Free plan
- Yes (as our tool page records it)
- India fit
- Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
- Best for
- Data driven teams, Series A+, saas
- Drawback
- No billing in rupees: “USD billing — 18% GST reverse charge for Indian companies”. A card charge in dollars moves with the exchange rate. Source: our Statsig page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
- Best for
- startups
- Drawback
- No billing in rupees: “billing is in USD via a Norwegian entity; no Indian Pvt Ltd, no GST input credit on invoices”. A card charge in dollars moves with the exchange rate. Source: our Unleash page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
- Best for
- startups
- Drawback
- No billing in rupees: “Pricing is USD with 18% IGST for Indian buyers — no INR billing”. A card charge in dollars moves with the exchange rate. Source: our Convert.com page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Bills in rupees: not checked · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
- Best for
- startups
- Drawback
- No GST invoice: “India support routed through US/Europe; no IST-aligned local team”. A company that claims input credit needs one. Source: our Eppo (now part of Datadog) page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Bills in rupees: not checked · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
- Best for
- startups
- Drawback
- No GST invoice: “India billing/support routed through US team; no IST-aligned local presence”. A company that claims input credit needs one. Source: our Split.io (now Harness FME) page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Not checked yet
- Best for
- startups
- Drawback
- The vendor publishes no list price: a team that needs a number for a budget has to ask for a quote.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Not checked yet
- Best for
- startups
- Drawback
- The vendor publishes no list price: a team that needs a number for a budget has to ask for a quote.
Dynamic Yield (a Mastercard company): plans, score and alternatives
-
- 10 people
- From ₹19,060 a month (converted from dollars); the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 1 Feb 2026.
- Free plan
- Yes (as our tool page records it)
- India fit
- Not checked yet
- Best for
- Data sensitive teams, Early mid stage, warehouse native orgs
- Drawback
- Priced in dollars on the vendor’s page, so the rupee cost moves with the exchange rate. Source: vendor's page, 1 Feb 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Not checked yet
- Best for
- Mobile apps, early stage, Firebase users
- Drawback
- None on file yet.
-
- 10 people
- ₹7,624 a month on Starter ($8 a person a month × 10, converted at our rate, billed yearly). Vendor's page, checked 1 Sep 2026.
- Free plan
- None listed
- India fit
- Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
- Best for
- Series B+, fintech, large companies
- Drawback
- No billing in rupees: “LaunchDarkly charges per seat (team member). USD billing — 18% GST reverse charge for Indian companies”. A card charge in dollars moves with the exchange rate. Source: our LaunchDarkly page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- None listed
- India fit
- Not checked yet
- Best for
- Enterprise, Series C+, high traffic products
- Drawback
- The vendor publishes no list price: a team that needs a number for a budget has to ask for a quote.
How to choose
- Work out the cost for your team, not the headline price. For 10 people, the plans we could price run from ₹7,624 a month (LaunchDarkly) to ₹36,976 a month (VWO). 1 of these 2 charge per person, so their bill grows with every hire; the rest are flat. Try other team sizes in the seat calculator.
- Check the currency. 3 of 14 are priced in dollars on the vendor's page. The rupee figure here is converted at our rate of ₹95.3 per dollar; your bank's rate and card fee change what you pay.
- Check India fit before you sign. We have read that 1 of 14 bill in rupees, 1 give a GST invoice and 2 keep data in India. "Not checked" means we have not read it, not that the answer is no.
- Start on a free plan where there is one. 12 of 14 list a free plan, so you can try them with your own data before paying.
- Check how each one charges. 10 of 14 have no monthly plan price we could read: some charge per transaction or per use, some only by quote. Their tool pages say which.