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Buyer's guide · SEO, Keywords & Content Optimization

SEO software in India, compared by price in ₹ (November 2026)

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We compare 6 SEO tools that Indian teams use, ranked by our open score (how the score works; paying us never changes it). SEMrush scores highest here, 60 out of 100. For 10 people, the lowest monthly price we could work out from a vendor's page is ₹2,764 (Ahrefs, Starter plan).

Prices checked 1 Jul 2026 or later; each price shows its own date. Prices are the vendor's list price before GST, for 10 people a month, at ₹95.3 per US dollar where the vendor prices in dollars. Ranked by our open score — how it works. Ties go to the tool with more checks known, then A to Z. No position here is for sale.

The 6 tools, by score

  1. 1

    SEMrush

    Score 60/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: yes · GST invoice: yes · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    None on file yet.

    SEMrush: plans, score and alternatives

  2. 2

    Similarweb

    Score 40/100
    10 people
    From ₹11,000 a month (converted from dollars); the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 26 Oct 2026.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Prices are the vendor’s list prices, before tax, in the currency the vendor showed us (USD)”. A card charge in dollars moves with the exchange rate. Source: our Similarweb page, 28 Oct 2026.

    Similarweb: plans, score and alternatives

  3. 3

    Surfer SEO

    Score 40/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Prices in US dollars, billed yearly”. A card charge in dollars moves with the exchange rate. Source: our Surfer SEO page, 28 Oct 2026.

    Surfer SEO: plans, score and alternatives

  4. 4

    Ubersuggest

    Score 40/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Quick facts: NP Digital · Keyword ideas, SERP view, site audit, backlinks, rank tracking · 7-day free trial on monthly plans · Lifetime licences · Billed in USD”. A card charge in dollars moves with the exchange rate. Source: our Ubersuggest page, 28 Oct 2026.

    Ubersuggest: plans, score and alternatives

  5. 5

    Ahrefs

    Score 20/100
    10 people
    ₹2,764 a month on Starter plan ($29 a month, flat, converted at our rate). Vendor's page, checked 10 Nov 2026.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: no · UPI: no · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Ahrefs charges strictly in USD with no India-specific Purchasing Power Parity pricing”. A card charge in dollars moves with the exchange rate. Source: our Ahrefs page, 28 Oct 2026.

    Ahrefs: plans, score and alternatives

  6. 6

    Moz Pro

    Score 0/100
    10 people
    From ₹9,435 a month (converted from dollars); the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 1 Jul 2026.
    Free plan
    None listed
    India fit
    Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Moz is billed in USD”. A card charge in dollars moves with the exchange rate. Source: our Moz Pro page, 28 Oct 2026.

    Moz Pro: plans, score and alternatives

How to choose

  1. Work out the cost for your team. Only Ahrefs publishes a plan we could price for 10 people: ₹2,764 a month. For the others, ask for a quote with your team size written down.
  2. Check the currency. 3 of 6 are priced in dollars on the vendor's page. The rupee figure here is converted at our rate of ₹95.3 per dollar; your bank's rate and card fee change what you pay.
  3. Check India fit before you sign. We have read that 1 of 6 bill in rupees, 1 give a GST invoice and 0 keep data in India. "Not checked" means we have not read it, not that the answer is no.
  4. Start on a free plan where there is one. 5 of 6 list a free plan, so you can try them with your own data before paying.
  5. Check how each one charges. 3 of 6 have no monthly plan price we could read: some charge per transaction or per use, some only by quote. Their tool pages say which.

Something wrong or out of date? Tell us and we re-check the vendor's page.

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