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Buyer's guide · User Research, Surveys & Feedback

User research and survey software in India, compared by price in ₹ (February 2026)

We compare 14 user research and survey tools that Indian teams use, ranked by our open score (how the score works; paying us never changes it). Google Forms scores highest here, 40 out of 100. None of them publishes a plan we could price for 10 people.

Prices checked 1 Feb 2026 or later; each price shows its own date. Prices are the vendor's list price before GST, for 10 people a month, at ₹95.3 per US dollar where the vendor prices in dollars. Ranked by our open score — how it works. Ties go to the tool with more checks known, then A to Z. No position here is for sale.

The 14 tools, by score

  1. 1

    Google Forms

    Score 40/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Not checked yet
    Best for
    startups
    Drawback
    None on file yet.

    Google Forms: plans, score and alternatives

  2. 2

    SurveySparrow

    Score 30/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: yes · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    None on file yet.

    SurveySparrow: plans, score and alternatives

  3. 3

    Tally

    Score 30/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: yes · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    None on file yet.

    Tally: plans, score and alternatives

  4. 4

    Typeform

    Score 20/100
    10 people
    From ₹2,100 a month; the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 1 Feb 2026.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    All stages, NPS surveys, lead gen
    Drawback
    No billing in rupees: “USD billing — 18% GST reverse charge for Indian companies”. A card charge in dollars moves with the exchange rate. Source: our Typeform page, 28 Oct 2026.

    Typeform: plans, score and alternatives

  5. 5

    Grain

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Grain pricing is in USD. At 1 USD = ₹84”. A card charge in dollars moves with the exchange rate. Source: our Grain page, 28 Oct 2026.

    Grain: plans, score and alternatives

  6. 6

    Lookback

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Lookback charges in USD with 18% GST”. A card charge in dollars moves with the exchange rate. Source: our Lookback page, 28 Oct 2026.

    Lookback: plans, score and alternatives

  7. 7

    Delighted

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    SaaS teams, Series A+, customer success
    Drawback
    No billing in rupees: “Because it is priced in USD and lacks regional parity, it can become expensive for high-volume Indian startups”. A card charge in dollars moves with the exchange rate. Source: our Delighted page, 28 Oct 2026.

    Delighted: plans, score and alternatives

  8. 8

    Sprig

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    SaaS teams, product led growth, Series A+
    Drawback
    No billing in rupees. A card charge in dollars moves with the exchange rate. Source: our Sprig page, 28 Oct 2026.

    Sprig: plans, score and alternatives

  9. 9

    Zonka Feedback

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    None listed
    India fit
    Bills in rupees: yes · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    Indian businesses, SMBs, fintech
    Drawback
    None on file yet.

    Zonka Feedback: plans, score and alternatives

  10. 10

    Maze

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Not checked yet
    Best for
    Product designers, UX research, Series A+
    Drawback
    None on file yet.

    Maze: plans, score and alternatives

  11. 11

    UserTesting

    Score 10/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    None listed
    India fit
    Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    Enterprise UX teams, Series B+, consumer research
    Drawback
    No billing in rupees: “Cons. Very expensive — ₹20L+/year minimum. India-specific panel is thin and overpriced. No INR billing or GST invoicing”. A card charge in dollars moves with the exchange rate. Source: our UserTesting page, 28 Oct 2026.

    UserTesting: plans, score and alternatives

  12. 12

    AskNicely

    Score 10/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: not checked · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No GST invoice: “AskNicely charges in USD with 18% GST”. A company that claims input credit needs one. Source: our AskNicely page, 28 Oct 2026.

    AskNicely: plans, score and alternatives

  13. 13

    User Interviews

    Score 10/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “User Interviews charges in USD”. A card charge in dollars moves with the exchange rate. Source: our User Interviews page, 28 Oct 2026.

    User Interviews: plans, score and alternatives

  14. 14

    Dovetail

    Score 10/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    None listed
    India fit
    Not checked yet
    Best for
    Research mature teams, Series B+, enterprise UX
    Drawback
    None on file yet.

    Dovetail: plans, score and alternatives

How to choose

  1. Ask for a quote in writing. None of the 14 tools here publishes a plan we could price for 10 people, so the number you are quoted is the number to compare.
  2. Check India fit before you sign. We have read that 3 of 14 bill in rupees, 0 give a GST invoice and 0 keep data in India. "Not checked" means we have not read it, not that the answer is no.
  3. Start on a free plan where there is one. 11 of 14 list a free plan, so you can try them with your own data before paying.
  4. Check how each one charges. 13 of 14 have no monthly plan price we could read: some charge per transaction or per use, some only by quote. Their tool pages say which.

Something wrong or out of date? Tell us and we re-check the vendor's page.

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