Buyer's guide · Product & Behavioral Analytics
Product analytics software in India, compared by price in ₹ (October 2026)
We compare 9 product analytics tools that Indian teams use, ranked by our open score (how the score works; paying us never changes it). Mixpanel scores highest here, 40 out of 100. None of them publishes a plan we could price for 10 people.
The 9 tools, by score
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes: Growth, $0
- India fit
- Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: no (read 28 Oct 2026)
- Best for
- Series A+, fintech, consumer apps
- Drawback
- No billing in rupees: “Mixpanel's pricing is in USD but the platform is fully usable from India”. A card charge in dollars moves with the exchange rate. Source: our Mixpanel page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes: Free tier, $0
- India fit
- Bills in rupees: not checked · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
- Best for
- Early stage, data sensitive, saas
- Drawback
- No GST invoice: “PostHog Cloud is US-based SaaS — 18% GST applies under reverse charge on paid plans”. A company that claims input credit needs one. Source: our PostHog page, 28 Oct 2026.
-
- 10 people
- From ₹4,100 a month; the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 25 Oct 2026.
- Free plan
- Yes: Free, $0
- India fit
- Not checked yet
- Best for
- Series B+, large companies, fintech
- Drawback
- None on file yet.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes: Spark plan (No-cost), $0
- India fit
- Not checked yet
- Best for
- Mobile apps, early stage, all stages
- Drawback
- None on file yet.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes: Google Analytics (Standard), $0
- India fit
- Not checked yet
- Best for
- All stages, web products, e commerce
- Drawback
- None on file yet.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes: Zero, $0
- India fit
- Not checked yet
- Best for
- Consumer apps, fintech, e commerce
- Drawback
- None on file yet.
-
- 10 people
- From ₹3,250 a month; the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 1 Feb 2026.
- Free plan
- Yes (as our tool page records it)
- India fit
- Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
- Best for
- Web products, e commerce, UX optimization
- Drawback
- No billing in rupees: “USD billing — 18% GST reverse charge for Indian companies”. A card charge in dollars moves with the exchange rate. Source: our Hotjar page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Bills in rupees: not checked · GST invoice: not checked · UPI: not checked · Data in India: no (read 28 Oct 2026)
- Best for
- Early stage, budget conscious teams, web products
- Drawback
- Data is not kept in India: “Data stored on Microsoft servers (US) — localisation concern”. Source: our Microsoft Clarity page, 28 Oct 2026.
-
- 10 people
- No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
- Free plan
- Yes (as our tool page records it)
- India fit
- Not checked yet
- Best for
- Teams without data engineers, early stage, SaaS
- Drawback
- None on file yet.
How to choose
- Ask for a quote in writing. None of the 9 tools here publishes a plan we could price for 10 people, so the number you are quoted is the number to compare.
- Check India fit before you sign. We have read that 0 of 9 bill in rupees, 0 give a GST invoice and 0 keep data in India. "Not checked" means we have not read it, not that the answer is no.
- Start on a free plan where there is one. 9 of 9 list a free plan, so you can try them with your own data before paying.
- Check how each one charges. 7 of 9 have no monthly plan price we could read: some charge per transaction or per use, some only by quote. Their tool pages say which.