Tools › Buyer's guide

Buyer's guide · Ad Creative & Performance Marketing

Ad creative and marketing software in India, compared by price in ₹ (October 2026)

We compare 15 ad creative and marketing tools that Indian teams use, ranked by our open score (how the score works; paying us never changes it). Zoho Campaigns scores highest here, 60 out of 100. None of them publishes a plan we could price for 10 people.

Prices checked 1 Jul 2026 or later; each price shows its own date. Prices are the vendor's list price before GST, for 10 people a month, at ₹95.3 per US dollar where the vendor prices in dollars. Ranked by our open score — how it works. Ties go to the tool with more checks known, then A to Z. No position here is for sale.

The 15 tools, by score

  1. 1

    Zoho Campaigns

    Score 60/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: yes · GST invoice: yes · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    None on file yet.

    Zoho Campaigns: plans, score and alternatives

  2. 3

    ReferralHero

    Score 40/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Prices in US dollars; no annual discount is listed”. A card charge in dollars moves with the exchange rate. Source: our ReferralHero page, 28 Oct 2026.

    ReferralHero: plans, score and alternatives

  3. 4

    Unbounce

    Score 40/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “plans are capped by monthly visitors (500 on Starter, 20,000 on Build) and billed in USD”. A card charge in dollars moves with the exchange rate. Source: our Unbounce page, 28 Oct 2026.

    Unbounce: plans, score and alternatives

  4. 5

    AdCreative.ai

    Score 40/100
    10 people
    From ₹3,432 a month (converted from dollars); the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 26 Oct 2026.
    Free plan
    Yes (as our tool page records it)
    India fit
    Not checked yet
    Best for
    startups
    Drawback
    Priced in dollars on the vendor’s page, so the rupee cost moves with the exchange rate. Source: vendor's page, 26 Oct 2026.

    AdCreative.ai: plans, score and alternatives

  5. 10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Not checked yet
    Best for
    startups
    Drawback
    None on file yet.

    Google Search Console: plans, score and alternatives

  6. 7

    LinkedIn Ads

    Score 30/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: yes · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    None on file yet.

    LinkedIn Ads: plans, score and alternatives

  7. 10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: yes · GST invoice: not checked · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    None on file yet.

    Meta Ads (Facebook + Instagram): plans, score and alternatives

  8. 9

    Brevo

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: no · UPI: no · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Brevo bills in USD with no Indian Pvt Ltd entity, no GST invoice, and no Input Tax Credit pathway”. A card charge in dollars moves with the exchange rate. Source: our Brevo page, 28 Oct 2026.

    Brevo: plans, score and alternatives

  9. 10

    Twilio SendGrid

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: no (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “No INR billing or Indian entity”. A card charge in dollars moves with the exchange rate. Source: our Twilio SendGrid page, 28 Oct 2026.

    Twilio SendGrid: plans, score and alternatives

  10. 11

    Branch.io

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “There is no INR billing option, no Indian entity, and no IST-aligned dedicated support tier”. A card charge in dollars moves with the exchange rate. Source: our Branch.io page, 28 Oct 2026.

    Branch.io: plans, score and alternatives

  11. 12

    Klaviyo

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Klaviyo bills strictly in USD — no Indian Pvt Ltd entity, no native GST invoice, no Input Tax Credit pathway”. A card charge in dollars moves with the exchange rate. Source: our Klaviyo page, 28 Oct 2026.

    Klaviyo: plans, score and alternatives

  12. 13

    Mailchimp

    Score 20/100
    10 people
    No monthly plan price on file (it may charge per use or by quote). See the tool page for what we know.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “USD only; no INR billing; no Indian GST invoicing; no Input Tax Credit”. A card charge in dollars moves with the exchange rate. Source: our Mailchimp page, 28 Oct 2026.

    Mailchimp: plans, score and alternatives

  13. 14

    Mailgun

    Score 10/100
    10 people
    From ₹3,336 a month (converted from dollars); the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 1 Jul 2026.
    Free plan
    Yes (as our tool page records it)
    India fit
    Bills in rupees: no · GST invoice: no · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    No billing in rupees: “Billed in USD; standard 18% GST applies under reverse charge for business expenses”. A card charge in dollars moves with the exchange rate. Source: our Mailgun page, 28 Oct 2026.

    Mailgun: plans, score and alternatives

  14. 15

    Mailmodo

    Score 10/100
    10 people
    From ₹4,670 a month (converted from dollars); the vendor's page does not say per person, so not worked out for 10. Vendor's page, checked 1 Jul 2026.
    Free plan
    None listed
    India fit
    Bills in rupees: not checked · GST invoice: yes · UPI: not checked · Data in India: not checked (read 28 Oct 2026)
    Best for
    startups
    Drawback
    Priced in dollars on the vendor’s page, so the rupee cost moves with the exchange rate. Source: vendor's page, 1 Jul 2026.

    Mailmodo: plans, score and alternatives

How to choose

  1. Ask for a quote in writing. None of the 15 tools here publishes a plan we could price for 10 people, so the number you are quoted is the number to compare.
  2. Check the currency. 3 of 15 are priced in dollars on the vendor's page. The rupee figure here is converted at our rate of ₹95.3 per dollar; your bank's rate and card fee change what you pay.
  3. Check India fit before you sign. We have read that 4 of 15 bill in rupees, 3 give a GST invoice and 0 keep data in India. "Not checked" means we have not read it, not that the answer is no.
  4. Start on a free plan where there is one. 14 of 15 list a free plan, so you can try them with your own data before paying.
  5. Check how each one charges. 12 of 15 have no monthly plan price we could read: some charge per transaction or per use, some only by quote. Their tool pages say which.

Something wrong or out of date? Tell us and we re-check the vendor's page.

Other buyer's guides